{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SHORTAGE

While many deluxe brand names drive direct exposure through social media sites advertising, celeb collaborations and fashion shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its primary products haven't changed much in decades; it does not have TikTok, and does not provide stars c